7 crafty ways to reduce the cost of your video

Let me start off by saying that most of our customers are recurring customers. They also consist of non-profit organizations. Every year, they hire us to make videos that target the heart of the organization and can deliver a good call-to-action at the end. This shouldn’t be any different for small companies that want the same results, more money.

So here we go!

7 things to help keep your video cost low:

1.) Help with the script. Content is important. Both you and your video producer need to be on the same page when it comes to the message. Tell him/her your vision and write down some of the narration. Keep in mind of the story structure: beginning, middle, and end.

2.) Keep the filming to one location ONLY. Yes, I capitalized the word ‘only’. This will help reduce drive and set up time.

3.) Keep your interviews to a max of two people. I make exceptions to the rule for my long-term customers…because I value them tremendously. We do not take a long time filming, and it lowers the risk of having untrained people in front of the camera for too long.

4.) Offer someone in your team, with a great voice, to do the voice over. I often choose the one with the most passion, because the emotion is projected better in the recording. This will prevent you from hiring a professional voice person.

5.) Get a 2-min video versus anything longer. This will cut down on edit time drastically.

6.) Recycle previously used music. This will prevent your editor from searching for new ones and will reduce the purchase of one.

7.) Provide your editor with pre-recorded, visual content, for b-roll and all. This may be tricky, because they may not match your video’s resolution or aspect ratio. Perhaps, photos would work best. I have to be frank in saying that we don’t do that at Name Sake, because we prefer to keep the same style of filming and the same video configurations. Though, we certainly welcome pictures.

There you have it. These tips will help you save hundreds of dollars. If no other production company is willing to come down on their rates using these, then contact us. Videos are fun to make. The stories you can tell are endless. Whatever content you decide to work on, get it done! Plan ahead to measure the results you are wanting your video to do for you.

Visit us online: www.namesakepictures.com and contact us for a FREE consultation.