Fundraising is a tough task to stay on focus. But, it doesn't have to be impossible. Most of the non-profits that I surveyed, in recent times, have told me that out of all necessary elements, like awareness, volunteers, memberships, and money, they all stated that funding was a big priority. Without it, they wouldn't be able to do what they do best, restoring the broken in our community.
According to the IRS in 2012, 72% of
donations came from individual donors. 21% came from grants, and businesses. With the rise of social media networks,
organizations are hopping on the train of peer-to-peer fundraising. With the research provided and the success stories heard from Causevox, Charity Waters, and Craigslist Foundation, I came up with 5 quick tips to help your fundraising become another success story.
1. Plan your online fundraising event! This is crucial. You need to have a beginning, middle and end to your fundraising strategy. Most fundraisers start BIG and end BIG. But it is throughout the middle where it lags like crazy and people take their time in giving. So, you also need to know how to stay focused during that time period. Know the length of time the fundraising will last. Plan your online event to take place with another, live event where you have the platform to speak to many people about your fundraiser. The
Nonprofit Tech For Good is great place to go and get organized with awesome ideas.
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| The Projest SOS team: They are really great at planning and organizing. |
2. Create a "story" video for your fundraising event. The power of visual aid will help increase donations to about 45%. People's brain can process visual about 60,000 times faster than simple text. So, simply including a lot of words and no visual substance, would be a loss for you. Either hire an outsource company to do it, or do it yourself. Make sure the audio is in good quality. Also, take your time finding a compelling story to share in your video. Capture more stories throughout your fundraising event. Simply use your smartphone. Need help for capturing great stories? Go to our website (
www.namesakepictures.com), google
Gary Vaynerchuk, and/or
Stillmotionblog.com. Learn to tell a great engaging testimony by going to this blog article:
http://namesakesblog.blogspot.com/2014/01/5-ways-to-improve-your-non-profits.html
3. Make the determination to use
viewbix.com as you use email to send your fundraising page. Viewbix is an excellent tool that helps embed your video directly into your email to allow the viewers to click and watch without getting directed anywhere else. Its click-through-rate is over 400%. Studies show that for every click made to get to the donate button, you will lose 10% of donors. What Viewbix also does is that it lets you add a "DONATE" button right under the video. Make sure you make the color of the button red. It will outperform any other color by 21%.
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| ViewBix is a really great tool. Your logo can go on the top left side. Easy Call-To-Action on the bottom. |
4. Make your donors feel like they belong in an exclusive community. By that, I mean draw them emotionally to your cause. Win them as evangelists to share the news about your organization. Encourage them to set their own fundraising page, create their own video, and get creative to help partake in your organization's financial goal. Charity Water did a phenomenal job using people's birthday as a day to help them generate more funding. Thank them publicly on Facebook, Pinterest, Twitter, etc. Offer them rewards for every time they donate a certain amount of money. Treat them like gold, because they are partnering up with you.
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| Charity Water is one nonprofit that gets fundraising! |
5. Make the goal, the objective and rewards as tangible as possible for your donors. When you do, you will be able to see great results. Again, help them process the image much faster than reading the text. Pages with images increases engagement to about 180% more than those without images. For your goal, you can say "$100 will help 2 children get fed in a month". Make your "story" video show the objective. For your reward, take pictures and place them on your page for people to see or get an idea.
Lastly, I will not make this a 6th tip, because it may not apply to every non-profit. But, Google does have a program for non-profits, where you can get a grant for up to $10,000 of advertisement on their search engine. You have to apply to get it, however. That money can go into marketing your online fundraising event.
Let us help you bring the message of your heart to life! Have a blessed day.
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